To introduce school students to the foundational concepts of digital marketing
enabling them to understand, plan, and apply basic online marketing strategies using real-world tools and platforms
In today’s connected world, digital marketing is a vital skill for anyone who wants to share ideas, start a business, or build an online presence. This beginner-friendly course introduces school students to the fundamentals of digital marketing—covering key concepts like branding, social media, SEO, content creation, and online advertising. Through hands-on projects, case studies, and creative activities, students will learn how digital platforms work, how to create engaging content, and how to analyze what works. By the end of the course, students will be able to design a basic digital marketing plan for a personal project, school event, or small business idea—equipping them with valuable 21st-century skills.
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Vidhyamath Online

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